From Diffusion To Community Participation The Communication Strategies Of The National Malaria Control Programme (Nmcp)

📄 Project Abstract

This study examines the effectiveness of communication strategies deployed by the National Malaria Control Programme (NMCP) in fighting malaria in Nigeria. Over the years, these strategies have been more diffusion-based than participatory. Available documents indicate that the rate of success in the fight against malaria as championed by the agency has not been encouraging; leading to investigation of the reasons behind this lackluster performance. Communication was singled out as a major determinant of success for this project and this was investigated in Sokoto and Kano States, where qualitative processes were applied to assess the scope, depth and impact of the strategies employed through data analysis conducted on the documents of the agency and others relevant, in-depth interviews with four officials at state and local government offices of the NMCP and field interviews with 40 beneficiaries of the intervention in the two states. The findings of the study revealed that communicati...