FRAMING, CERTAINTY AND GENDER EFFECTS ON SECURITY STRATEGY DECISION THE MODERATING ROLE OF RISK PERCEPTION

📄 Project Abstract

Every day, people are inundated with numerous decision scenarios, big, small and even those that could not be easily classified (Dietrich, 2010). Decision making reflects the process of arriving at a conclusion after much consideration has been made about which action to take and the ones to avoid, as well as the possible outcome of such actions (Ibeanu & Momoh, 1998). It is the process by which an individual selects from available options or alternatives after due or partial considerations (Coleman, 2003). According to Stanovich and West (2008), decision making is the act of choosing between or from two or more causes of action. People choose action or form opinions via mental processes which are influenced by their psychological, environmental and/or economical states at the time, and the perceived available cognitive and mental resources. Thus, individuals and/or groups always strive to make choices that could result in their physical or psychological well-being either on the immedi...