FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI'S JAMES BOND FILMS

📄 Project Abstract

In 1990, scholars estimated that film has about 70 million global viewership. By 2015, the number of viewers had increased to 350 million due to population growth and technological advancement in film viewing devices. Research has established that film has the capacity to induce tourism. Albert Broccolli's James Bond films have been consistent in their projection of global tourism to the extent that several countries usually lobby to be included in upcoming episodes of the films. Tourism has helped in boosting the economies of several countries: Kenya, the Caribbean, New Zealand and Australia. Nigeria with all her tourists' destinations is yet to attract tourists on a large scale. This is mainly because such tourists' destinations have not been well projected to the world. With the continuous fall in the price of crude oil and the complaints from various state governments about poor internally generated revenues, a major way out is to diversify the economy and tourism is one of the sec...