EVALUATION OF EXTENSION AGENTS' COMMUNNICATION STRATEGIES IN PROMOTING THE NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STATE, NIGERIA

📄 Project Abstract

This study focused on evaluating the effectiveness of extension agents' communication strategies in promoting the New Rice for Africa Technology among rice farmers in Ofada, Ogun State, Nigeria. The study sought to ascertain and examine the exact communication strategies employed by extension agents in their attempt to pass across vital information regarding NERICA to farmers who are expected to adopt new techniques as they engage in rice farming in order to enhance their productivity. The study adopted the survey research design, which is considered appropriate for this kind of study since it enabled the researcher reach and examine the two categories of people that were investigated: agricultural extension workers and rice farmers. A combination of the use of a structured questionnaire designed to obtain information from extension workers, and focused group discussion panels carried out among rice farmers were used to elicit appropriate responses from extension agents in Owode Local ...