Evaluation Of Consumer Patronage Of Consumer Cooperative Stores In Enugu State

📄 Project Abstract

The research focuses on evaluating consumers Patronage of Consumer Cooperative Stores. A cross- sectional survey of two hundred (200) members of Consumer Cooperative was conducted to determine factors that influence consumers Patronage and also examine the level of patronage of consumer cooperative stores in Enugu State. A uniform set of structured questionnaire and interview were employed to collect data for the study. The results show that sex, income level, education and availability are factors that influence patronage of consumer cooperative stores. More so, the result reveals that members of the consumer cooperative often patronize the consumer store. Consequently upon the findings, the researcher recommends that emphasis should be laid on cooperative education to equip members with the knowledge and skill about cooperative principles, management and business. More so, it will help to instill in members cooperative values, scale up their understanding and participation in coopera...