Entertainment-Education And Behaviour Change: An Impact Assessment Of A Polio Documentary Film In Northern Nigeria

📄 Project Abstract

Communication for polio eradication has been an integral part of the national effort to interrupt polio transmission in Nigeria. The communication approaches can be broadly categorized into advocacy, social mobilisation and programme communication. The cardinal objectives of the communication approaches are to sensitize and mobilize the populace to embrace polio vaccination for children aged 0-59 months. Although, these efforts have yielded varied results across the country, cases of noncompliance to polio vaccination are still high especially in Northern states of Nigeria. The resultant effect of this is that polio continues to transmit especially among children who have been inadequately protected through vaccination. The aim of this study was to assess the impact of an entertainment-education documentary film for communicating polio vaccination to noncompliant households to accept polio vaccination and to recommend the methodology or suggest improvements in polio communication in Ni...