EFFECTS OF SALES PROMOTION STRATEGIESON ORGANISATIONAL PERFORMANCE (A Study of Globacom Nigeria Limited, Lagos)

📄 Project Abstract

Sales promotion entails diverse gathering together of incentive instruments, mostly short-term, designed to stimulate quicker of a particular products or services by consumers or the trade (Kotler 1988, p.645). According to America Marketing Association, (2010) is described sales promotion as media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand and improve quality. The main component in marketing campaign is sales promotion, because the ultimate objective of every business is to increase the sale of goods and service in the business dealing. Therefore, the need to promote product or service, create awareness or impression cannot be overemphasized. Several methods can be adopted for the achievement of this goal; some required taking direct steps, while others required indirect steps. Thus, sales promotion is one of them. It is a vital element that determines the effectiveness of organisation mark...