Effects Of Advertising On Brand Performance, A Case Study Of Airtel Nigeria, Asaba Branch"

📄 Project Abstract

In Recent times, the performance of any brand name in business depends largely and advertising which is mapped out of marketing strategy. Advertising has not only become an integral part of our society and economic system but also grows over the year to assume tremendous proportions both as a business activity and a social phenomenon. It has affected not only the business sectors but also the whole society. According to Offiong Odun (2004), advertising is a way of projecting value, ideas and expectation and so on to consumers. It is most effective as a rein forcer of favorable attitudes, value and disposition already held by consumers. Advertising as defined by the America Marketing association, as any paid form of non-personal preservation or promotion of ideas, goods or services by an identified sponsor. Advertising comes in various forms, it involves the use of newspapers and magazines, television, radio, display of direct mail, billboard and so on. It is carried out to build up lon...