EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA

📄 Project Abstract

Corporate Reputation Management (CRM), a multi-disciplinary concept in Public Relations practice, is an important management function in the oil and gas industry in Nigeria. Its five major strategies namely strategic communications, stakeholder engagement, corporate social responsibility (CSR), events & protocols management, as well as issues & crisis management have been employed in building, sustaining, promoting, projecting and repairing the reputation of selected oil and gas companies since the middle 1990s. However, the companies have continued to suffer from hostile community agitations, bitter public complaints, sabotage of oil facilities, negative media publicity and other reputational defects despite huge budgets to these areas. This has prompted the need to evaluate the effectiveness of the CRM strategies. The study had the objectives to: (i) ascertain if international oil companies operating in Nigeria have significantly adopted CRM strategies, (ii) find out whether the CRM ...