EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)

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📄 Project Abstract

This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies in Aba Metropolis. The entire work is divided into five chapters, chapter one deals with the definition of problems of study, the objectives and significance of the study were also treated in this chapter. Chapter two deals with the review of related literature on marketing strategies. Here the researcher tried to bring together what different authors have to say on Application of Marketing strategies, Product strategies, Price strategies, Distribution strategies and Promotional strategies. Chapter three contains a: detailed expansion of how and where the needed information for the study was obtained from questionnaires presented and analyzed statistically. Chapter four contains the presentation, analysis and interpretation of data. ...

🔍 Key Research Areas Covered
  • ✅ Literature Review & Theoretical Framework
  • ✅ Research Methodology & Data Collection
  • ✅ Data Analysis & Statistical Methods
  • ✅ Findings & Results Discussion
  • ✅ Recommendations & Conclusions
  • ✅ References & Bibliography
📚 Complete Project Structure
Chapter 1: Introduction & Background
  • Problem Statement & Objectives
Chapter 2: Literature Review
  • Theoretical Framework & Related Studies
Chapter 3: Research Methodology
  • Data Collection & Analysis Methods
Chapter 4: Data Analysis & Results
  • Findings & Statistical Analysis
Chapter 5: Discussion & Conclusion
  • Recommendations & Future Research
Appendices: Supporting Documents
  • Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched

Thoroughly researched with current and relevant sources

📊 Complete Data

Includes statistical analysis and detailed findings

✍️ Original Content

100% original research with proper citations

📝 Properly Formatted

APA/MLA formatting with table of contents

🎓 Supervisor Approved

Meets university standards and requirements

⚡ Instant Download

Immediate access after purchase

💬 What Students Say

"This project provided excellent guidance for my Marketing Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."

— Final Year Student, Management and Business project topics
Full Citation:

AKANDE AWENERI FESTUS. (). EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA). African and General Studies, 40, 14858.

Citation Formats:
APA
AKANDE AWENERI FESTUS. (). EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA). African and General Studies, 40, 14858.
MLA
AKANDE AWENERI FESTUS. "EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)." African and General Studies, vol. 40, , pp. 14858.
Chicago
AKANDE AWENERI FESTUS. "EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)." African and General Studies 40 (): 14858.
Full Citation:

AKANDE AWENERI FESTUS. (). EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA). African and General Studies, 40, 14858.

Citation Formats:
APA
AKANDE AWENERI FESTUS. (). EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA). African and General Studies, 40, 14858.
MLA
AKANDE AWENERI FESTUS. "EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)." African and General Studies, vol. 40, , pp. 14858.
Chicago
AKANDE AWENERI FESTUS. "EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)." African and General Studies 40 (): 14858.
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