Effective Marketing Of Soft Drinks In Nigeria. A Case Study Of 7up Bottling Company

📄 Project Abstract

To write a research project of this nature is to incure many obligation. It is impossible to thank individual all those who have contributed to this project work. To some, however, I am particularly indebted. I acknowledge with much thanks my great indebtedness to my supervisor Mr. A. A Akpan for his constructive criticisms, invaluable advice and stringent insistency on correct procedures. I am grateful to the entire staff of 7UP especially the Senior and management staff for their support during my search for project materials. From my heart to you my parents Mr. & Mrs. Buba Lassa whose unfailing love and care has defined parenthood was my first encounter with excellence. I also acknowledge with great delight to all the sons and daughters of BUBA especially my kid sister and brother, Blessing and David Buba for their inspirations. Words alone cannot describe my profound gratitude to my good friends and uncles especially Afodia Kassim, Habiba Tarfa, Dr Rifkatu Mishelia, Rev. Dr Bala Da...