Effective Marketing Of Small And Medium Scale Enterprises (Smes): A Case Study Of Selected Small And Medium Scale Business In Zaria Metropolis

📄 Project Abstract

This research project is primarily concerned with the analysis of an Effective Marketing of Small and Medium Scale Enterprises in Zaria Metropolis. The major objectives of the study was to examine thoroughly and determine how effective marketing and marketing elements have been applied by the Small and Medium Enterprises in Zaria and to identify as well the various marketing techniques used by the SMEs under study. In order to facilitate the research work, data were collected from both primary and secondary sources. Data from the questionnaires formed the primary sources of this study while data from the review of related literature formed sources of secondary data. In addition, personal interviews and general observations also formed part of the study as a source of information. The selected Small and Medium Scale Enterprise studied includes annadeen Stores, MANDEY Business Centre and Brisco Restaurant. The project work was carried out under five chapters. Chapter one centred mainly o...