EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA
📄 Project Abstract
The focus of this study is on The Effect of Internal Marketing on Organizational Commitment of Selected Commercial Banks in the South- South Geopolitical zone of Nigeria. Descriptive research survey was used for the study. The study comprises both primary and secondary data used in generating the results for the study. Population of the study include: banks' staff and customers of both Zenith Bank Nigeria Plc., First Bank, Access Bank and United Bank for Africa in Cross River, Rivers, Bayelsa and Delta States and their customers respectively for banks' staff, 160 and 167,000 for their customers. A sample size of 160 and 400 for banks' staff and customers respectively were determined using Taro Yamane's formula. The data were presented using percentages, pie chart and bar charts. Cronbach alpha was used to determine validity with a value of 0.95. Multiple linear regression was used in testing all the hypotheses. The summary of the findings through the hypotheses revealed that the motiva...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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APA/MLA formatting with table of contents
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EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA
Full Citation:
IKI, PETER OGHOGHO. (). EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
IKI, PETER OGHOGHO. (). EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA. African and General Studies, 40, 14858.
MLA
IKI, PETER OGHOGHO. "EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
IKI, PETER OGHOGHO. "EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA." African and General Studies 40 (): 14858.
Full Citation:
IKI, PETER OGHOGHO. (). EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
IKI, PETER OGHOGHO. (). EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA. African and General Studies, 40, 14858.
MLA
IKI, PETER OGHOGHO. "EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
IKI, PETER OGHOGHO. "EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA." African and General Studies 40 (): 14858.
Document Details
| Author | IKI, PETER OGHOGHO |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 139 Pages |
| Words | 31169 words |
| 📘 Chapters | 1 to 5 Chapters |