Effect Of Advertising On Brand Performance, A Study On Airtel Nigeria

📄 Project Abstract

In recent times the performance of any brand name in business depends largely on advertisement which is mapped out of marketing strategy. Advertising has not only become an integral part of our society and economic system but also grows over the years to assume tremendous propositions but as a business activity and social phenomenon. It has affected not only the business but also the whole society. According to Offiong (1991), advertising is a way of projecting value, ideas and expectation and soon to consumers. It is most effective as a reinforcement of favorable attitudes value and dispositions already held by consumers. Advertising as defined by the American Marketing Association, as any paid form of Non-personal presentation or promotion of ideas goods, or services by an identified sponsor. Advertising come in various forms, it involves the use of newspapers and magazines, television, radio, display of direct mail, bill board and so on. It is carried out to build up long term prefe...