Developing And Marketing Commercial Banks Services In Nigeria: A Case Study Of Selected Banks

📄 Project Abstract

As the world is at the verge of entering the 21 st Century, there are changes towards every phase of our society. The computer age has replaced many manual approaches to work and technology. In the banking industry too this change is glaring. Traditionally banking operations were regarded as a business in which marketing had little or no role to play. However, with serious competition, the attitude began to change as bankers realized that marketing had a role to play in any modern organization. This study is undertaken to examine the developing and marketing of commercial bank product/ services in Nigeria, and the extent to which marketing can improve the efficiency of banking services in Nigeria. Two set of Questionnaire, were administered on customers and management staff of the two selected banks. The researchers findings reveal