CORPORATE PLANNING AND STRATEGIC MANAGEMENT IN SMALL AND MEDIUM SCALE ENTERPRISES (SMES) (A STUDY OF DE-PIUDENTCOM AND MULTICOM CONCEPTS NIGERIA LIMITED ENUGU)

📄 Project Abstract

In an unpredictable world nothing remains static for a long time. This is true for business environments. Business organizations are constantly confronted with challenges emanating from the dynamic nature of their operating environments. And, to ensure continued relevance and survival, strategic positioning (planning) is of utmost importance. This, of course is achieved through strategic management. However, strategic management cannot exist in isolation. It is corporate planning that form the basic framework upon which strategic management is developed. These two concepts complement each other. That is, one cannot be successfully practiced without the other. Where both are operated effectively, there is a harmonious working environment/ relationship, which depict a common sense of purpose, direction and focus. This characteristic clearly distinguishes an organization from its contemporaries. It places an organization at a comparatively advantageous position. This study is aimed at...