CORPORATE PLANNING AND ATTAINMENT OF ORGANIZATIONAL OBJECTIVES

📄 Project Abstract

When the pemberton, an American civil war veteran and pharmacist in 1886 was searching for a quick cure for headaches, little did he know he was on the path of investing one of the greatest production histories. As pemberton thinked with his medical formulas, he strived up a fragrant, caramel colored liquidized in a cauldron, took it to Jacob's pharmacy a few doors away from where the mixture was combined with carbonated water. When sampled by customers, they testified to the uniqueness of the taste of the new drink. Pemberton's book-keeper frank Robinson, named the drink coca-cola and wrote it out in his distinct handwriting, which to this day is the trade mark of coca-cola company. But pemberton, who was more of an inventors than a business man did not have the insight that he hit a gold mine. Over the course of three years, he sold the company to Atlanta business man, Asa Griggs Candler who became the first president. Griggs brought real vision to the business and invention to a bus...