Contemporary Marketing Strategies and Performance of Agricultural Marketing Firms in South-West Nigeria

📄 Project Abstract

The importance of the agricultural sector in developed and selected developing economies, including Nigeria, is generally well known. Most public policy makers, since independence, expected the agricultural sector to satisfy national food requirements, supply most of the agricultural raw materials needed by the manufacturing sector, provide adequate employment and income as well as earn substantial foreign exchange for the country (Daramola, 2004). All national development plans in Nigeria since 1962 recognised that planning can be used, among other things, to achieve a higher growth rate for the economy and ameliorate certain structural deficiencies inhibitive to development process (Otokiti, 2007). The various policies and measures designed for the actualisation of the objectives in various plans(1st Plan:1962-1968; 2nd Plan: 1970-1974; 3rd Plan:1975-1980;4th Plan:1981-1985, e.t.c.) included various attempts at raising the level of public sector participation in the Agro-sector and p...