CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS

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📄 Project Abstract

The study was specifically on consumers' acceptance of Nigerian made and packaged food products in Enugu metropolis. Its major objectives are to determine how consumers (1) regard the promotional claims of Nigerian made and packaged food products; (2) judge their quality (3) assess their pricing (4) view their availability/distribution (5) compare them with imported/foreign made and packaged food products with the aforementioned(above) (6) verify/ascertain the belief of preference of foreign food products despite the close proximity of local manufacturers of same, and make recommendations for an improvement so as to lure consumers to accept Nigerian made and packaged food products. Though the data for this investigation were collected from two main sources; primary sources (questionnaire and oral interview) and secondary sources (books, pamphlets, newspapers, journals, etc), heavy reliance was placed on primary data due to its importance and reliability in research writing. The instrum...

🔍 Key Research Areas Covered
  • ✅ Literature Review & Theoretical Framework
  • ✅ Research Methodology & Data Collection
  • ✅ Data Analysis & Statistical Methods
  • ✅ Findings & Results Discussion
  • ✅ Recommendations & Conclusions
  • ✅ References & Bibliography
📚 Complete Project Structure
Chapter 1: Introduction & Background
  • Problem Statement & Objectives
Chapter 2: Literature Review
  • Theoretical Framework & Related Studies
Chapter 3: Research Methodology
  • Data Collection & Analysis Methods
Chapter 4: Data Analysis & Results
  • Findings & Statistical Analysis
Chapter 5: Discussion & Conclusion
  • Recommendations & Future Research
Appendices: Supporting Documents
  • Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched

Thoroughly researched with current and relevant sources

📊 Complete Data

Includes statistical analysis and detailed findings

✍️ Original Content

100% original research with proper citations

📝 Properly Formatted

APA/MLA formatting with table of contents

🎓 Supervisor Approved

Meets university standards and requirements

⚡ Instant Download

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💬 What Students Say

"This project provided excellent guidance for my Marketing Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."

— Final Year Student, Management and Business project topics
Full Citation:

OKAFOR CHUKWUKA SAMUEL. (). CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS. African and General Studies, 40, 14858.

Citation Formats:
APA
OKAFOR CHUKWUKA SAMUEL. (). CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS. African and General Studies, 40, 14858.
MLA
OKAFOR CHUKWUKA SAMUEL. "CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS." African and General Studies, vol. 40, , pp. 14858.
Chicago
OKAFOR CHUKWUKA SAMUEL. "CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS." African and General Studies 40 (): 14858.
Full Citation:

OKAFOR CHUKWUKA SAMUEL. (). CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS. African and General Studies, 40, 14858.

Citation Formats:
APA
OKAFOR CHUKWUKA SAMUEL. (). CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS. African and General Studies, 40, 14858.
MLA
OKAFOR CHUKWUKA SAMUEL. "CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS." African and General Studies, vol. 40, , pp. 14858.
Chicago
OKAFOR CHUKWUKA SAMUEL. "CONSUMERS' ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS." African and General Studies 40 (): 14858.
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