Consumer Choice Of Commercial Banks In Nigeria (A Study Of Zenith International Bank Limited)

📄 Project Abstract

The study has examined the quality of Banking services in Nigeria vis-a-vis the changing needs of the customer. It has also articulated how much certain customer attributes affect their choice of commercial banks. In the course of the study, a review of literature was undertaken. It covered the concept of consumer behaviour and gave a brief history of Bank Marketing in Nigeria. The study relied mainly, though, not entirely on primary data. To this end, customers and a few officers of the bank were interviewed. The results of the study showed that in modern day baking, almost every bank has a slogan proclaiming its commitment to customer satisfaction and the efficiency of its services. In trying to meet customer needs, banks have learned to focus their operations. They are putting a lot premium on developing and maintaining intimate relationships with their customers to determine their needs and expectations