CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)

📄 Project Abstract

This research study is on consumer's acceptance of Nigerian made packaged food products in Enugu using Cosmetic and Food Product as a case study. The focus of this study is basically detailed on the statement of problem in a broad perspective of consumer's perception of Nigeria made packaged food product, its effect on production cost and the strategies for redirection of customers' choice and preference towards Nigeria made packaged products. A literary review of the subject matter is briefly discussed in the study. A brief history of packaged food and cosmetics product, consumer behavior, consumer decision is also looked into, Its major objective is to determine how consumer (1) regards the promotional claims of a Nigerian made and packaged food products; (2) judge their quality; (3) assess their pricing (4) view their availability/distribution (5) compare them with imported/foreign made and packaged food products with the aforementioned (above) (6) verify/ascertain the belief of pre...