COMPETITIVE INTELLIGENCE AND IMPLICATIONS FOR ORGANISATIONAL EFFECTIVENESS IN SELECTED BREWERY FIRMS IN NIGERIA

📄 Project Abstract

Today's competition is global in the sense that competitiveness has become a central preoccupation of both advanced and developing countries in an increasingly open and integrated world economy. Competitive intelligence became a fundamental area for more and more large organisations, especially in the developed countries of the world. The development of competitive intelligence has been stimulated by global competition, the emphasis on quality management and the realization by managers about actionable intelligence. The field of competitive intelligence has been in existence since the middle of 1960, competitive intelligence was primarily a library function and the involvement of top management in competitive intelligence towards the decision making process was limited (Prescott, 1991). Competition in the 21st century focuses on time and speed, as well as quality and innovation. The content of competition has changed in the evolving market environment in the face of ferocious market co...