COMPARATIVE EVALUATION OF CUSTOMER SERVICES IN PRIVATE AND PUBLIC BROADCASTING ORGANIZATION A STUDY OF NTA AND AIT

📄 Project Abstract

The main motive of every business organization, whether manufacturing or service industry, is to make profit. This cannot be achieved without much consideration to the concept of consumer sovereignty, market segregation and segmentation, and customer attraction and retention. Customer relation has to do with the concept of customer services and loyalty. In an attempt to achieve customer loyalty, business organizations' efforts should be geared towards adequate provision of customer services to their customers. This study concentrates on the customer services of broadcasting organizations. Broadcasting organizations are the organizations responsible for sending out information and/or messages in all directions especially through the electronic media (like radio and television). The broadcasting media which include radio, television, video and cinema are among of the most popular and most effective media of communication (Nwosu 2010:61). This radio and television media can be government...