Banking Services And Public Relations In Nigeria. An Effective Marketing Tool For Survival In A Competitive Environment

📄 Project Abstract

The Nigerian Commercial Banking Services have in the recent past been c r i t i c i s e d and condemned. They have been accused of conservation in their operations. Some say their services across the counter is poor and inefficient. That they spend not less than two to three hours to cash a dheque. The a t t i t u d e of the Bank's staff has also been castigated. There have been several newspaper a r t i c l es describing Nigerian Bankers to be untrained, slow, discourteous, rude and non-chalant to customers' yearnings. They were also accused of inefficiency and favouritism. The bankers on the other hand claimed that their services are adequate and efficient for the present banking habit. That, it is the poor banking ethics of Nigerians that forced them to adopt stringent and meticulous procedures to avert looses through frauds and other dubious p r a c t i s e s . They further argued that, the computerisation technic adopted in Europe and United States cannot immediately be introduced...