BANK RECAPITALIZATION AS A MARKETING STRATEGY IN A COMPETITIVE BANKING INDUSTRY A STUDY OF UNITED BANK FOR AFRICA (UBA) PLC

📄 Project Abstract

The Nigerian banking system was at no time immune to reforms. This was confirmed by the central bank of Nigeria in her 2006 Annual report.The proliferation of banks in the country over the past decade or two have resulted in banks developing various strategies to survive despite the competition that threatened to drag them under.In Nigeria, most banks hav e not lived up to expectations of providing better and adequate goods and services to their customers,they have low capital base thereby forcing some of them to fold up,with people's money and other valuable items. Therefore, bank recapitalization as part of the strategy adopted by the central bank of Nigeria(CBN) to raise the capital base of the banks in the country, with the aim of strengthening and consolidating the banking sector came at the right time.Today's United Bank for Africa Plc(UBA), is the result of the merger of the Old UBA,Standard Trust Bank(STB) and subsequent acquisition of Continental Trust Bank(CTB). The work empl...