BANK LOCATION AS A FACTOR AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR. (STUDY OF SELECTED BANKS IN ENUGU METROPOLIS)

📄 Project Abstract

To enhance the success of management of banks, there is need to empower such banks unto high productivity and consumer satisfaction which is possible through influencing the customers banking behaviour, the factors that influence customers are critical issues as they affect their decision making and hence the amount of patronage to the bank services. The research project aimed at highlighting on Bank Location as a factor and influence on customer banking behaviour, using selected banks in Enugu metropolis as a case of study. Analysis made and hypothesis tested from the responses received through the administered questionnaires reveals that Bank location has significant influence on customers banking behavior, also highlighted is where multiple branching is affected by the state of technology available to the bank, concentration of population has a very high effect on decision for multiple branching by banks, there are few branches in the perception of Nigeria publics in multiple branch...