Audience Perception of The Punch Newspaper Cartoons: A study of Caritas University

📄 Project Abstract

Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sought to know the pattern and trend of: Audience perception of The Punch newspaper cartoons: using Caritas University as a study. Employing the survey research method, enabled by administering self administered questionnaires, this study found out that newspaper readership and newspaper cartoon readership is generally high among Caritas respondents. Six out of every ten lecturers read cartoons on a daily basis, while two out of every ten students read cartoons every day. Cartoon readership decreased as student readers go...