ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA PRODUCTS

📄 Project Abstract

This study examines one of the most controversial issues in marketing in the developing countries. Attitude of consumers to locally made products. This paper attempts to review arguments and empirical evidence on both sides of the issue, as well as offers the results of test findings. The study emphasizes the perspective of three diverse groups, the economists, the business persons, and the ultimate consumers. The present study is an attempt to assess the attitude of consumers to made in Nigeria products, an analysis of footwear products in the Lagos metropolis. The tools used in this study were the questionnaire method and the interview method. The study has revealed that most made in Nigeria products are considered inferior in quality and are expensive despite their poor quality and unless these are improved upon the trend will not change. Generally, it can be seen that factors such as quality, price, availability and awareness of made in Nigeria products contribute to negative...