ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE

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📄 Project Abstract

The purpose of this study is on Assessment of the Radio and Television Media in the New Era Advertising a Study of Enugu State Broadcasting Service. The practice of efficient broadcasting is considered to be very crucial in all establishments. Therefore, ESBS should not be left out. It should practice efficient advertising in order to attract viewers and advertisers to patronize its channel. Advertising in the new era is very important, people having become more sophisticated and selective in the channel patronized. Descriptive survey design was used for the study. The data collected and used for the study were mainly primary data and were analysed, interpreted and presented using cross tabulation, frequencies, and percentages cronbach alpha was used to determine validity with a value of 0.95.,. A non-parametric inferential statistics known as chi-square was used to test the hypotheses. Population of the study include the staff of Radio and Television service of Enugu State Broadcastin...

🔍 Key Research Areas Covered
  • ✅ Literature Review & Theoretical Framework
  • ✅ Research Methodology & Data Collection
  • ✅ Data Analysis & Statistical Methods
  • ✅ Findings & Results Discussion
  • ✅ Recommendations & Conclusions
  • ✅ References & Bibliography
📚 Complete Project Structure
Chapter 1: Introduction & Background
  • Problem Statement & Objectives
Chapter 2: Literature Review
  • Theoretical Framework & Related Studies
Chapter 3: Research Methodology
  • Data Collection & Analysis Methods
Chapter 4: Data Analysis & Results
  • Findings & Statistical Analysis
Chapter 5: Discussion & Conclusion
  • Recommendations & Future Research
Appendices: Supporting Documents
  • Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched

Thoroughly researched with current and relevant sources

📊 Complete Data

Includes statistical analysis and detailed findings

✍️ Original Content

100% original research with proper citations

📝 Properly Formatted

APA/MLA formatting with table of contents

🎓 Supervisor Approved

Meets university standards and requirements

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Full Citation:

EHIKWE, ANGELA .O.Unknown Authora. (). ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE. African and General Studies, 40, 14858.

Citation Formats:
APA
EHIKWE, ANGELA .O.Unknown Authora. (). ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE. African and General Studies, 40, 14858.
MLA
EHIKWE, ANGELA .O.Unknown Authora. "ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE." African and General Studies, vol. 40, , pp. 14858.
Chicago
EHIKWE, ANGELA .O.Unknown Authora. "ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE." African and General Studies 40 (): 14858.
Full Citation:

EHIKWE, ANGELA .O.Unknown Authora. (). ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE. African and General Studies, 40, 14858.

Citation Formats:
APA
EHIKWE, ANGELA .O.Unknown Authora. (). ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE. African and General Studies, 40, 14858.
MLA
EHIKWE, ANGELA .O.Unknown Authora. "ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE." African and General Studies, vol. 40, , pp. 14858.
Chicago
EHIKWE, ANGELA .O.Unknown Authora. "ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE." African and General Studies 40 (): 14858.
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