ASSESSING THE FEDERAL GOVERNMENT'S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE.

📄 Project Abstract

The study assessed the communication campaign programs of the federal government's cassava transformation initiatives as carried out by the National Root Crops Research Institute, Umudike, Abia State. The survey research method using questionnaire and interview was used to obtain data from the respondents. The research work was highly descriptive and inferential in nature. This involved the use of tables and sample percentages as basic descriptive statistical technique employed to analyze the raw data which was obtained from primary sources. The raw data was subsequently subjected to chi-square test and one sample t-Test as major tool for hypotheses testing. The alternate hypotheses of the four hypotheses were all accepted. Findings reveal that, radio, manuals, bulletins, word of mouth, press releases, newsletters, newspapers, newsmagazines, special events and television are some of the campaign programs employed by the National Root Crops Research Institute, Umudike, in the cassava tr...