APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT
📄 Project Abstract
Over the years, the image of Nigeria and Nigerians (that is, how our external publics see us) has been quite negative. The image of Nigeria and Nigerians has a lot of implications on our social, economic, technological and political success or failure as a people. This is because our image determines how the international community assess us and relates with us. It is based on this that various administrations in Nigeria have embarked on one image-management project or the other, including the Heart of Africa programme of the Obasanjo regime to the recent Rebranding Nigeria programme, all to no avail. Dora Akunyili (2009:2) campaigned that the National Rebranding Project is a systematic response to address the country's negative image problem. The rebranding initiative drew heavily from the internal components of the previous image project, 'Heart of Africa.' It is designed to be people centered through Private, Public, and People's Partnership (PPPP) paradigm shift. This campaign sou...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT
Full Citation:
EKEMEZIE, LIVINUS. (). APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT. African and General Studies, 40, 14858.
Citation Formats:
APA
EKEMEZIE, LIVINUS. (). APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT. African and General Studies, 40, 14858.
MLA
EKEMEZIE, LIVINUS. "APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT." African and General Studies, vol. 40, , pp. 14858.
Chicago
EKEMEZIE, LIVINUS. "APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT." African and General Studies 40 (): 14858.
Full Citation:
EKEMEZIE, LIVINUS. (). APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT. African and General Studies, 40, 14858.
Citation Formats:
APA
EKEMEZIE, LIVINUS. (). APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT. African and General Studies, 40, 14858.
MLA
EKEMEZIE, LIVINUS. "APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT." African and General Studies, vol. 40, , pp. 14858.
Chicago
EKEMEZIE, LIVINUS. "APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT." African and General Studies 40 (): 14858.
Document Details
| Author | EKEMEZIE, LIVINUS |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 148 Pages |
| Words | 29754 words |
| 📘 Chapters | 1 to 5 Chapters |