Appraisal Of The Communication Strategies Of The National Agricultural Extension And Research Liaison Services, Zaria, Kaduna State

📄 Project Abstract

NAERLS has the national mandate of coordinating and planning agricultural extension activities in the country, as well as providing leadership role in the management of adopted villages. But in 2007, the Federal Government declared a state of emergency on the nation's agricultural sector, basing this on ineffective extension service provision and very low agricultural productivity due to poor production practices. Thus, this study examined the extension communication strategies of NAERLS, using its adopted villages as case study, and in the light of Federal Government's drive to improve agricultural productivity nationwide through a communication-anchored agricultural sector. The aim of the study was to enhance agricultural productivity in NAERLS adopted villages through the deployment of an effective communication strategy. It employed both quantitative and qualitative methods to study 104 respondents, comprising 82 farmers from three selected adopted villages (Tudun Iya in Katsina St...