APPLICATION OF THREATS, OPPORTUNITIES, WEAKNESSES AND STRENGTHS (TOWS) MATRIX STRATEGIC PLANNING MODEL IN MANUFACTURING FIRMS IN NIGERIA

📄 Project Abstract

The turbulent and often dynamic state of firm's operative environment compels its vulnerability to competitive forces and often implies imperative of change in corporate culture for survival. TOWS matrix model though applied in many manufacturing firms across the globe in meeting the growing challenges of competition and need for superior performance, have unfortunately not recorded equivalent results in Nigeria's manufacturing industries. The limited adoption of TOWS matrix model is explained by a host of factors including firms' organizational change culture, managerial capacity, and the comprehensiveness of environmental scanning elements.This study, therefore, assesses the prospects and challenges of applicability of TOWS matrix model in manufacturing firms in Nigeria. The methodology of study was the descriptive survey research design. The instruments used for data collection were the structured questionnaire, interview schedule and empirical research findings from available relat...