Apple - Why would you switch?

📄 Project Abstract

This paper is a research-based project involving a review of the operating systems offered by Apple and Microsoft with an investigation into the reasons that drive a users choice of these operating systems. The report is developed through the participation of computer users who are familiar with Apple Macs, Windows PC's or both and a comparison of task execution on both types of system. Windows PC users and Apple Users have different expectations of their computer systems, whilst possibly accepting different levels or standards of user experience. Common computer uses for such individuals are email, office applications or Internet browsing. It appears that the advertisements and marketing strategies of these global companies has a big role to play in people's awareness of their products. A purchase from Apple is done with a high level of satisfaction in comparison to that of a purchase from Microsoft retailers. Apple users then often develop an enthusiastic adoration of their computers...