ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)
📄 Project Abstract
The purpose of this research work is to analyze the role of packaging as a promotional tool in the marketing of different brands of weavons. In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers' lifestyle. Firms' interest in package as a promotional tool is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs. However, the following objectives were formulated; to analyze the extent packaging influences buying behaviours find out the impact of a change in package on the sales of the product, to ascertain whether brand packaging promote the company's image, to know the extent producers consider packaging in their product decisions, to determine if consumes associate the appearance of a product to its quality. The study had a population of 1,693, out of which a sample size of 324 was realized using Ta...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)
Full Citation:
UFONDU ADAORA OGECHUKWU. (). ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED). African and General Studies, 40, 14858.
Citation Formats:
APA
UFONDU ADAORA OGECHUKWU. (). ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED). African and General Studies, 40, 14858.
MLA
UFONDU ADAORA OGECHUKWU. "ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)." African and General Studies, vol. 40, , pp. 14858.
Chicago
UFONDU ADAORA OGECHUKWU. "ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)." African and General Studies 40 (): 14858.
Full Citation:
UFONDU ADAORA OGECHUKWU. (). ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED). African and General Studies, 40, 14858.
Citation Formats:
APA
UFONDU ADAORA OGECHUKWU. (). ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED). African and General Studies, 40, 14858.
MLA
UFONDU ADAORA OGECHUKWU. "ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)." African and General Studies, vol. 40, , pp. 14858.
Chicago
UFONDU ADAORA OGECHUKWU. "ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED)." African and General Studies 40 (): 14858.
Document Details
| Author | UFONDU ADAORA OGECHUKWU |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 98 Pages |
| Words | 14594 words |
| 📘 Chapters | 1 to 5 Chapters |