ANALYSIS OF THE CONTRIBUTION OF PHYSICAL DISTRIBUTION COST TO PRICE IN MARKETING IN NIGERIA (A STUDY OF NIGERIA BOTTLING COMPANY PLC AND EMENITE LIMITED)

📄 Project Abstract

The efficient planning and co-ordination of physical distribution activities will make goods available at the right places and time or when and where needed. A well managed physical distribution can help to stabilize price, by making use of an efficient means of transportation and warehousing facilities, a manufacturer can make his goods available to consumers at far and near locations and all year round. Physical distribution also provides a very positive contribution to the value of a product, this is because physical distribution operations provide the means by which the product can reach the customer or end user in the appropriate condition and required location. It is therefore possible for companies to compete on the basis of providing a product either at the lowest possible cost, so that the customer will buy it because it is the least expensive or at the highest possible value to the customer, if it is exactly where and how the customer want it. However, physical distribution e...