AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU
📄 Project Abstract
This study was carried out on: the examination of the impact of sales promotion on the marketing of telecommunication services in Nigeria - case study of Globacom, Enugu. Four hypotheses were drawn up and tested in course of the study. They are - sales promotion does not positively impact on telecommunication services marketing; sales promotion activities do not create an edge in a highly competitive telecommunication market; sales promotion activities do not create subscribers' loyalty to telecommunications brands; and sales promotion activities do not enhance telecommunication services acceptability. The study adopted survey method of research and the questionnaire was grossly relied upon for data collection. A sample size of 399 respondents was determined for the study and a copy of the research instrument was administered to each one of them. However, a total of 21 copies of the questionnaire were either not appropriately filled or could not be retrieved. Consequently, 378 copies w...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU
Full Citation:
EKEOBA, CLEMENT AZIEGBEMHIN. (). AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU. African and General Studies, 40, 14858.
Citation Formats:
APA
EKEOBA, CLEMENT AZIEGBEMHIN. (). AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU. African and General Studies, 40, 14858.
MLA
EKEOBA, CLEMENT AZIEGBEMHIN. "AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU." African and General Studies, vol. 40, , pp. 14858.
Chicago
EKEOBA, CLEMENT AZIEGBEMHIN. "AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU." African and General Studies 40 (): 14858.
Full Citation:
EKEOBA, CLEMENT AZIEGBEMHIN. (). AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU. African and General Studies, 40, 14858.
Citation Formats:
APA
EKEOBA, CLEMENT AZIEGBEMHIN. (). AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU. African and General Studies, 40, 14858.
MLA
EKEOBA, CLEMENT AZIEGBEMHIN. "AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU." African and General Studies, vol. 40, , pp. 14858.
Chicago
EKEOBA, CLEMENT AZIEGBEMHIN. "AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA - CASE STUDY OF GLOBACOM, ENUGU." African and General Studies 40 (): 14858.
Document Details
| Author | EKEOBA, CLEMENT AZIEGBEMHIN |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 111 Pages |
| Words | 19200 words |
| 📘 Chapters | 1 to 5 Chapters |