An Evaluation Of The Use Of Product Planning And Development As A Competitive Strategy In Total Nigeria Plc

📄 Project Abstract

This project examines product planning and development as a competitive strategy. It also examined the survival of companies and the survival strategies. Companies must survive and how are companies going to survive? It Must remain and continue in business. One of the major strategies for survival is product planning. New products are the future of any business and without a continuous flow of a new product, the marketing system could probably die. Because new product is compulsory to keep a business abreast. In harsh marketing environment, every company should therefore develop a new product to be able to stay in business. 7 Customer's needs and wants are dynamic they keep on changing, it is the social and economic function of an organization to satisfy their customers needs and wants. Products are planned and developed to accomplish certain objectives which may be to increase the sales volume of a firm, profit maximization, to gain competitive advant