An Evaluation Of The Challenges Of Marketing Made In Nigeria Goods In Kaduna And Its Environs

📄 Project Abstract

The Nigerian government has over the years encourage industries in Nigeria to produce goods with the aim of boosting growth and the rapid industrialization of the nations economy. Industrialist on their own part have been engaged in the production of variety of goods ranging from non-consumables goods to consumables under the Small and Medium Scale Enterprises. The Nigeria government has done so much to ensure the rapid economic development of the country through the promotion of the sales and marketing of goods manufactured in Nigeria with the view of increasing the output of goods and services as well as enhance the society's well being. Marketing made in Nigerian goods has been an uphill task especially with the rising cost of operations faced by the manufacturers coupled with the unhealthy competition that made in Nigeria goods have to face with imported goods that have been banned by the Nigerian government. The growing sophistication of consumers and their passion for foreign imp...