AN EVALUATION OF STOCKS MARKETING IN THE NIGERIA STOCK EXCHANGE (A STUDY OF ENUGU AND ANAMBRA STATES)

📄 Project Abstract

Marketing of stocks extend beyond buying and selling of stocks on the floor of the Stock Exchange Market. It starts with and ends with investors but facilitated by stock brokers. It involves the adoption of marketing strategies which comprise a planned and systematic activity aimed at identifying, anticipating and satisfying investor's stock needs and wants profitably. However, this study focuses on the marketing of stocks in the Nigerian Stock Exchange Market vis-à-vis the experience of the stock brokers in Enugu and Onitsha. The problems tackled revolved around marketing effort of the stock brokers especially as it concerns application of marketing strategies in stock marketing. Some of the objectives of the study include: To identify and examine various types of stocks traded in the stock exchange; to ascertain whether stockbrokers employ personal selling as a marketing of stock. To determine whether stock brokers use marketing communication strategies such as financial public relat...