An Assessment Of The Communication Approaches Of I-Care Women Empowerment Programme In Kaduna State

📄 Project Abstract

The absence of participatory communication approaches in empowerment interventions over the years has manifested in the exclusion of women in development process raising the question of sustainability. Against this backdrop, the imperative is to interrogate the extent of the adoption of participatory communication components and approaches by I-Care within the MDG three (3) framework. This study, therefore, was aimed at assessing the communication approaches used in I-Care development activities in Kaduna State in order to establish the extent and impact of women participation in the economic empowerment schemes of the organisation. The research postulated two null hypotheses and was tested using a model specification through an Ordinary Lead Square (OLS) regression analysis at 0.05 level of confidence. The Theory of Participatory Development Communication was used as the theoretical framework for this research. The study made use of both the quantitative and qualitative research. From...