An Assessment Of Family Planning Communication Approaches In Nigerian Urban Reproductive Health Initiative (Nurhi) In Kaduna, Nigeria

📄 Project Abstract

The low rate of adoption of modern family methods has long been a bone of contention in Nigeria and especially resisted in Northern Nigeria. Despite huge sums of monies expended in order to enlighten the populace on the need for family planning, the use and access of family planning services has remained relatively low. This apathy by the populace is not unconnected to the fact that the communication approaches that were used have not answered nor conformed to the peoples cultural and religious beliefs. Furthermore, the peoples opinions were not sought. The method of the flow of communication was one-dimensional: top to bottom. The Nigerian Urban Reproductive Health Initiative (NURHI) is an organization that aims to increase the demand for modern family planning methods. In order to achieve this, the organization embarked upon a systematic and strategic means of communication. This study therefore sought to review NURHIs communication approaches via the use of the Questionnaire, Focus ...