An Assesment Of The Marketing Perspectives, In The Development And Implementation, Of Kaduna State- Owned Agro-Allied Projects: - A Case Study Of Kachia Food Company Limited

📄 Project Abstract

Based on the declining priced and corresponding decline in the cultivation of ginger in the late 70s, the Kaduna State Government in 1980 conceived a policy to reverse the trend by establishing the Kachia Ginger Processing Project. This was based on the fact that Kachia Local Government (as it then was- including present Zango Kataf, Kachia, Kujuru and Chikun Local Government Areas) and its environs is the largest producer of ginger in the State and country. Because the Project was meant to be a commercial concern, implementation was not to commence until it was established that it was going to be an economically viable and feasible venture. The feasibility study commissioned established that the project was not only viable but also desirable because of other benefits to be derived. The inability of the State Government to implement the project strictly as recommended by the feasibility report with regard to location of the plant and choice of Technical Partners contributed in part to ...