An Approach to Develop Effective Advertising on the Web

📄 Project Abstract

Project Aim: This project aims to develop the implementation and evaluation of effective advertising on the Web. Current forms of marketing, advertising and media strategies are investigated. This is essential in order to gain an understanding of the strategic processes involved with successful advertising campaigns. Minimum Requirements and Objective of the Project: An analysis is made of Television, Radio and the Press to reveal their potential as effective forms of advertising media . The advantages and pitfalls recorded provide an invaluable source of information that assists in the developmental approach for effective advertising on the web. The Internet, World Wide Web and their underlying technologies are summarised in order to place a foundation with which to introduce online advertising. A selection of existing online advertising models are evaluated to provide a better insight into the capabilities of the medium. All of the information gathered is used to design a successful ...