AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU
📄 Project Abstract
This research work appraises the effectiveness of different Promotional strategies and tools adopted in the marketing of consumer goods in Enugu (with special reference to Hardis and Dromedas Ltd Emene, Enugu). These Promotional tools, when adequately and correctly adopted create the needed awareness on the product and equally facilitate their marketing. The objective of this study is to present the different promotional tools, analyze them and know which one to adopt at a particular time to win more customers. To conduct this study, three hypotheses were formulated. Questionnaires were designed and administered to consumers at establishments within Enugu metropolis. The data were analyzed using appropriate statistical tests and tools (Analysis of Variance ANOVA and Chi-square). The findings as indicated by the result of the hypotheses revealed that promotional activities influence in no small measure the buying habits of consumers of Hardis and Dromedas products in Enugu. Advertising ...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Marketing Project Topics Project Topics
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AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU
Full Citation:
LAWRETTA UCHENNA EZE. (). AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. African and General Studies, 40, 14858.
Citation Formats:
APA
LAWRETTA UCHENNA EZE. (). AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. African and General Studies, 40, 14858.
MLA
LAWRETTA UCHENNA EZE. "AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU." African and General Studies, vol. 40, , pp. 14858.
Chicago
LAWRETTA UCHENNA EZE. "AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU." African and General Studies 40 (): 14858.
Full Citation:
LAWRETTA UCHENNA EZE. (). AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. African and General Studies, 40, 14858.
Citation Formats:
APA
LAWRETTA UCHENNA EZE. (). AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. African and General Studies, 40, 14858.
MLA
LAWRETTA UCHENNA EZE. "AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU." African and General Studies, vol. 40, , pp. 14858.
Chicago
LAWRETTA UCHENNA EZE. "AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU." African and General Studies 40 (): 14858.
Document Details
| Author | LAWRETTA UCHENNA EZE |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 147 Pages |
| Words | 20048 words |
| 📘 Chapters | 1 to 5 Chapters |