AN APPRAISAL OF THE IMPLEMENTATION OF CUSTOMER CARE SERVICES IN GOVERNMENT OWNED BROADCASTING STATION

📄 Project Abstract

This research work centred on An Appraisal of the Implementation of customer care services in Government owned Broadcasting station. The neglect of the implementation of customer care service is one of the greatest mistakes which an organization could make - be it a production, manufacturing or service - oriented organization on her day-to-day business activities. This is because recent studies have revealed that organizations which have shown minimum concern for implementation of customer care services had only succeeded in antagonizing customers and equally destroying their organization's competitive position. For organizations. In the broadcast industry such as the Nigerian Television Authority (NTA) and the Federal Radio corporation of Nigeria (FRCN), the only thing that can make them gain competitive edge over their contemporaries is to have maker concern to the concept and implementation of customer care service. In carrying out this study, the researcher used both primary and s...