AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF GSM OPERATORS IN NIGERIA

📄 Project Abstract

Studies have revealed divergent views on corporate social responsibility (CSR), especially, with regard to its meaning and the way it is practiced by organisations around the globe. Meanwhile, while a lot of studies have been done to reveal how CSR is understood and practiced in the developed world, not much is known on how companies in the developing countries engage in CSR. It is in view of this fact that this study sought to find out how CSR is understood and practiced in the Nigerian GSM sector. The study went further to find out if GSM users in the South-Eastern part of the country are aware of CSR efforts of the GSM operators. This study met these twin purposes, using the exploratory mixed method design. The study was divided into two phases. Data for the first phase were collected through in-depth interviews of the CSR Managers of the four GSM operators, while questionnaire was used at the 2nd phase to collect data from GSM users (Sample size of 540). Data were analysed both qua...