AIM ASSESSMENT OF LABEL CONTENTS ON MADE-IN-NIGERIA CONSUMER GOODS A CASE STUDY OF AKWA IBOM STATE

📄 Project Abstract

The study was undertaken to investigate the content of label information which food processors, soap and cream and garment makers in Akwa Ibom State display on their goods. The influence of variables like educational achievement, job experience, business size and type on the labelling practices of these producers was also investigated Producers in the study were drawn from the registers of Ministry of Trade and industries, Better Life Centres, National Association of Small Scale Industrialists and Rural Development Centres through stratified random selection techniques. Consumers were selected through random procedure. Information was collected from the 780 consumers and 76 producers through the use of pre-tested questionnaires. Data so got were analysed using frequency distribution and associated percentages. The results showed that label information most often displayed was the brand on all categories of goods. Other aspects of label information like content, usage and care directive...