ACHIEVING SYNERGY THROUGH EFFECTIVE MANAGEMENT OF THE MARKETING MIX IN THE FAST FOOD INDUSTRY (A CASE STUDY OF NANET LIMITED

📄 Project Abstract

Due to the pressures of ever-changing work patterns a new generation of Caterers have appeared. They are the Fast Food operators. Their aim?, to provide the time conscious modern worker with a satisfactory meal. Their offering?, Snacks like meatpies, puff-puff etc. The bone of contention here is, are these fast food operators doing the BEST they, can to provide consumers with a decent offering in terms of quality and prices?. Are the consumers aware of the existence of these products, and are they readily available? The 1st chapter highlights the subject matter; rationale for the study in view of the problem; a hypothesis, definition section and the significance of the study. Inclusive are the scope, drawbacks and research methodology used in the study. The 2nd Chapter provides the theoretical foundation to the subject i.e The concepts and principles of synergy, Management and Marketing. Chapters 3 and 4 constitute the data analyses. Nanet Meatpie is examined in terms of history, organ...