A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

📄 Project Abstract

Agriculture is one of the important factors in the economy of a developing nation like Nigeria. In Nigeria before 1970's agriculture was attractive and received adequate attention from every government, hence agricultural products were chief earners of foreign exchange. At about 1967's agricultural sectors lost attention from the governments due to shifting of emphasis to the oil sector. Today, the agricultural sector is beginning to gain adequate attention from the federal government because of its interest in making Nigeria self-sustainable in food production. Growth of agricultural ventures requires a corresponding growth in agricultural marketing. Before 70's agriculture as the mainstay of Nigerian economy has been facing tremendous setbacks. The government has been making frantic effort to bring out policies that encourage agricultural production. The problem however, has been that of implementation. Enugu State Market Garden is a government parastatal that lends agricultural equi...